HANFORD — In a turn of events spurred by loyal customers, the Metro 4 Cinemas in downtown Hanford announced it will remain open for the foreseeable future.
Sunday night, the theater posted the breaking news on its Facebook page, saying: “Because of many loyalty customer concerns, inquires...we are happy to announce that we will no longer be closing down.”
The theater had previously announced via its Facebook page that it would close Monday. The news was met with shock from many of the theater’s customers, who expressed their dismay online and in-person at the cinema.
Patrons like Pauline Solario and Esther Colonge were upset with the news and said it was a shame because they loved going to that theater for the various deals it had.
After a series of intense conversations with the ownership of Metro 4 Cinemas, Regional Manager Keith Bouvette said a decision was made to continue operations for the location while the owners seek a way to keep it open indefinitely.
"Ultimately, we never want to close a theater," Bouvette said Monday in a phone interview, adding many residents of Hanford conveyed that they were upset with the news.
“Thank you for the outpouring of support after our previous announcement,” Bouvette said via the Facebook post. “It has been amazing, and we are humbled and encouraged by it.”
The Metro 4’s post also stated the ownership and management team is pursuing “a few exciting possibilities” that may not only keep the movies playing, but also bring patrons something “new and exciting” as well.
“We appreciate having such an engaging and enthusiastic group of patrons,” Bouvette said. “We will continue to provide a top-quality family entertainment experience and we hope to see you all at the movies soon.”
Culver Theatres opened the Metro 4 in 1983. In 2007, the owners of the building turned operations over to North American Cinemas, who gave it a renovation that included upgraded projectors, sound and concessions. The theater also installed new seats recently.
North American Cinemas later became Santa Rosa Entertainment Group, the same company that owns Sierra Vista Cinemas 16 in Clovis.