HANFORD — Kings County Library in Hanford is hosting a workforce development event for female veterans to teach them how to better market themselves to potential employers on Wednesday morning.
The workshop, “Authentic Personal Branding,” will be presented by Graciela Tiscareno-Sato, a veteran and a marketing consultant. She is also an award-winning author.
Tiscareno-Sato said using compelling language and storytelling techniques to communicate a person’s value is powerful and hard. Tiscareno-Sato said she went through the same transition many of the women she works with are going through 18 years ago when she transitioned from her career as a captain with the U.S. Air Force to a global marketing management role.
This event is also meant to serve as a way for female veterans to learn what resources are available to them to help gain employment.
The event runs from 10 a.m. to 2 p.m. on Wednesday. Those interested in attending can register online or by phone.
The workshop is designed to guide participants how to translate experiences in their lives and specifically their time in the military to qualities and characteristics desired by potential employers.
This event is also suggested for potential college students preparing to write their college essays for undergraduate or graduate school.
This event is put on in partnership with the California Women Veterans, California Transition Assistance Program, Kings County Library and Veterans Connect at the Library.
Participants are expected to share their most significant, interesting or valuable moments from their military service to help create their personal brand.
To register online, conta.cc/2H5X0NA, or call (916) 653-1402.