HANFORD — Art in the Heart, downtown Hanford’s monthly art hop, will live up to its name this month, as the event is held just two days shy of Valentine’s Day.

The art hop, running from 6-9 p.m. tonight, is one of the sponsored projects with the aim of revitalizing downtown’s cultural and commercial significance organized by Heart of Hanford, the “public face” of nonprofit organization Restore Downtown Hanford.

The night of art, music and extended business hours celebrates one full year after starting in February of 2017.

“Most of our advertisement is by word of mouth, so it’s been cool to see an event go on for an entire year just by word of mouth,” said Gabby Bradley, event organizer and production manager at the Soaking Tub.

The Soaking Tub is a skin care boutique located at 227 N. Irwin St., which will be participating in the event.

In art hops past, about six businesses participate by staying open late and hosting live music and artists’ work, but this month’s art hop will have nine participating business in total, The event will see the addition of newcomers Snicklefritz, the children’s boutique, and the Junkyard Gypsies clothing shop, both on North Irwin Street as well as The Children’s Storybook Garden, who started participating a few months ago.

The new establishments were needed to accommodate the growing popularity of the events.

“It’s the demand,” Bradley said. “We have more and more people coming into town for it and more and more artists and musicians that want to be involved. We’re starting to see traction.”

And while the events are a night for celebrating art, music and culture, they’ve also proven to be a celebration of commerce, as well.

Bradley said the events usually spur on business and have had a positive effect on the businesses that participate.

“It’s helpful to be open three extra hours for the event,” Bradley said. “It attracts new people because we do have live art and live music, which is something that’s not here all the time.”

Artists and musicians are urged to contact The Heart of Hanford Facebook page or any of the businesses to get involved.

The other businesses participating are Rock N Roll Deli, Lush Fine Wines, DJ’s Collectibles, One Eleven Coffee and Independent Music.

For more information, visit www.facebook.com/HeartOfHanford.