HANFORD — Around 5:15 p.m. Thursday, people started lining up on a downtown Hanford sidewalk like they were waiting for the doors to finally open at a concert for their favorite band; except it wasn’t a concert, it was the grand opening of new business Board & Brush Creative Studio.
“We really felt the love from the community,” said owner Joan Price.
Board & Brush is downtown Hanford’s newest business to open and brings a do-it-yourself concept together with sipping your favorite adult beverage. Instructor-led classes are conducted where attendees create a personalized wooden sign that’s ready to hang up when they get home.
Price owns the business, located at 207 N. Irwin St., with her husband, Colin Price. The couple actually took a class at a different Board & Brush location for a date night and loved their experience so much they decided to bring the franchise business to downtown Hanford.
Price graduated from Hanford High School and has lived in different parts of the world with her husband, who is a pilot in the Navy. They moved back to the area in February and are excited to bring something new and fun to downtown Hanford.
“We’ve always loved the downtown atmosphere,” Price said. “We love being able to bring a unique concept here.”
Michelle Brown, executive director of Main Street Hanford, said the business has done an incredible job of transforming the downtown space and the organization is happy for Price and her team.
“I believe Board & Brush will be a great asset to downtown Hanford and we wish them the best of luck,” Brown said.
Board & Brush started about three years ago after founder Julie Selby invited neighbors and friends to make wood signs while sipping wine in her home’s basement in Wisconsin. Soon thereafter, she turned the idea into a business model and opened her first studio in Hartland, Wisconsin in March 2015.
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Since then, the franchise has grown to more than 170 locations across the country and keeps adding new studios every month.
The Hanford Board & Brush is only the third location to open in the entire state and the only one located in Central California; the other two locations are in Walnut Creek in the Bay Area and Lake Forest in Southern California.
Price said there are over 200 designs to choose from, so attendees really have the ability to personalize their signs the way they want. She also said new signs are released every month, so there will always be something new to choose from.
Attendees should plan on spending around three hours per class. Price said they distress, sand, assemble and paint the board themselves with step-by-step directions from the instructor.
One thing Price said people assume is that they have to be crafty to create the signs, but she said this isn’t the case. She said personalized stencils are made to help them create what they envisioned for their signs.
Public classes will usually be held in the evenings, but Price said the studio can also be booked during the week for private sessions with up to 36 people.
A majority of the classes are for people ages 21 and over due to liquor license laws, but Price said they do have the ability to book private classes of up to 12 people under the legal drinking age.
The calendar at Board & Brush is pretty open now and Price suggests booking classes soon for upcoming holiday parties.