FORT LEE, Va. – As summer fades, commissary shoppers will see plenty of cool sales events from Labor Day promotions and National Breakfast Month food samplings to Oktoberfest celebrations, with lots of coupons full of high value savings.
Throughout September, DeCA’s industry partners – vendors, suppliers and brokers – are collaborating with commissaries to offer discounts beyond everyday savings. Overseas stores may have substitute events for certain promotional programs.
• The “real” Oktoberfest in Munich runs from late September until early October and shoppers can stage their own celebrations if they can’t make it to Germany. Commissaries have German products ranging from chocolates, cookies, sauerkraut, mustard, and red cabbage, to rich German coffee, and more.
• With the worldwide Year of Balanced Products with Nestlé promotion, seven winners will receive a year’s worth of Nestlé products to help balance their diet. They’ll receive 52 free coupons for the following participating brands: Lean Cuisine, Lean Pockets, Stouffer’s Family Size, Hot Pockets, DiGiorno, Nesquik and Coffee-mate.
• Quaker and Tropicana present “Breakfast, It’s the Smart Way to Start Your Day,” highlighting the importance of a healthy breakfast and offering savings on participating products. Look for displays Sept. 1-24 with booklets of recipe cards and high-value coupons and breakfast suggestions linking Quaker and Tropicana products with the commissary’s produce department.
• Unilever’s annual “Italian & American Festival of Savings” runs through Sept. 10. It features Unilever brands such as Ragu, Hellman’s, Lipton, Knorr, Bertolli and Breyers, as well as personal care brands including Dove, Dove Men, St. Ives, Vaseline and Tresemme. Over 125,000 high-value, in-store coupon flyers will be distributed worldwide. A donation of up to $20,000 will be made by industry on behalf of the commissaries to the Fisher House based on the total commissary sales for this savings event.
“As we head toward the cooler days of autumn, commissary customers can rely on us offering plenty of promotions to help them save money and maximize their benefit,” said Tracie Russ, DeCA director of sales.