HANFORD — A local filmmaker is competing for a chance to have his video be the next Doritos spot that will air live during the most watched sporting event in the United States.
Joshua Cordero, owner and founder of Remscape, a local film production company, has submitted his 30-second video “Bad Dog” in the annual Doritos “Crash The Super Bowl” commercial contest.
For the competition, contestants submit short video spots, judges select semi-finalists and then the world is allowed to vote for their favorite from the pool of finalists. The winner gets to have his video air live during the football game, wins $1 million cash, a trip to watch the Super Bowl and a trip to New York for a behind-the-scenes tour of the next “Avengers” movie, “Age of Ultron.”
Cordero already knows exactly what he will do if he wins.
“I would take my dad to the Super Bowl, use the money to make a movie like I’ve always dreamed and then probably just totally geek out and scream like a little girl the whole time while touring the ‘Avengers’ set. I’m a big fanboy and absolutely love anything the film’s director Joss Whedon does,” he said.
But, for now, Cordero has to make it through the first phase of the contest.
“I’m still waiting to hear if I’m even a semi-finalist,” he said. “They will let me know on Dec. 11.”
He said that in order to move on, the judges will pick the semi-finalists based on certain criteria. One of those criteria is video views and ratings.
“I need my supporters to go to Doritos.com, watch and rate the video,” he said. “The more views and ratings it gets the more likely I might become a semi-finalist.”
Cordero then explained that on Jan. 4, voting will open to the public and his fans can vote for his video once every day until the contest ends, and if his video gets the most votes, he will win.
He said he has always wanted to take part in the contest, but always missed the deadline for submissions.
“My friend from L.A. was on top of it for me this year and told me right away when it was time,” he said.
Cordero’s video stars him and his real life dog, Lilo. For the commercial, Cordero’s character teases the dog with some Doritos chips and ends up facing dire consequences for his actions.
“I wanted to do something with my dog and I wanted to do something funny, which is why it features my trademark girlie scream,” he said. “I think we created a really funny and cute video, that I hope everyone enjoys.”
The reporter can be reached at 583-2427 or through email at bsantiago@HanfordSentinel.com.