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KINGSBURG – Harry Overly has been named Sun-Maid Raisin’s new chief executive officer and president, according to a corporate press release. Barry F. Kriebel previously served as the raisin company's leader since 1986.

Sun-Maid Board Chairman Jeffrey Jue said they’ve been working to recruit the best candidate to lead the company for the past eight months and “are delighted with Harry as our selection.”

Overly most recently served as the CEO for North America for Deoleo which sells olive oil brands around the globe. In the United States, they’re best known for their Bertolli olive oil.

Overly is known as having a passion for product innovation and said he’s thrilled to be working with the iconic raisin producers.

“I look forward to joining the Sun-Maid team and connecting with all the employees, growers and families to lead our next phase of growth,” Overly said.

Prior to Deoleo, Overly was Treehouse Foods’ chief customer officer. They are the largest private-label food manufacturer in the United States with sales of $7 billion. He crafted the consultative model to work with the country’s leading retailers to refine their brand portfolios via innovation, merchandising and product design. He has also worked at Kraft Foods, BestSweet and Wrigley.

Overly holds a bachelor of science degree in food science from the University of Wisconsin-Madison and has graduate-level business education at the University of Chicago.

Overly and his wife, Cristina Overly, will relocate from Dallas to the Fresno area. 

Sun-Maid is the world’s largest producer and processor of raisins and other dried fruits with sales of $360 million. Their corporate headquarters are located at 13525 S. Bethel Ave., Kingsburg.

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