Main Street staff

Michelle Brown and Shelly Johnson in front of the Main Street Hanford office on Lacey Boulevard.

Julissa Zavala, The Sentinel

HANFORD — Everyone can now have access to information and special deals in downtown Hanford right at their fingertips with a new smartphone app.

Main Street Hanford has joined the national rollout of a creative new mobile marketing platform and app, called distrx.

"We are excited to have Main Street Hanford join our national rollout,” said Ron Cook, co-founder of distrx. “We developed distrx as a way for small businesses to use technology to reach mobile consumers who love to shop local."

The app was designed specifically for Main Street districts to allow businesses to reach today's mobile consumers, giving users a direct link to downtown’s businesses, events and activities.

As visitors enter the district, they receive a welcome greeting on their mobile device, which lists area businesses by category with photos and links to call, get directions and go to their social media sites.

When visitors enter a participating business, they receive a personalized greeting, which may include special offers, discounts and promotions.

“Now our local businesses will be able to welcome visitors with their own personalized greetings,” said Shelly Johnson, executive director of Main Street Hanford. “Visitors will also be able to keep track of downtown events and receive special offers from over 25 participating businesses.”

The distrx app is available in the App Store and Google Play for free download today.

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