Moms at Naval Air Station Lemoore will help make history Aug. 1 when they join thousands of moms around the world in an attempt the break the record for the most women breastfeeding simultaneously during the Global Big Latch On 2014.
“We have more than 200 moms at NAS Lemoore who are currently breastfeeding their babies. Moms are breastfeeding more than ever before,” said Tammy Douglass, a new parent support specialist at the Fleet and Family Support Center.
Douglass attributes the boom in breastfeeding to economics and acceptance.
“It’s become more socially acceptable to breastfeed. With the cost and hassle of formula, it just makes sense,” Douglass added.
Douglass is also a lactation specialist who visits new moms in their homes to teach them how to properly breastfeed. But for Douglass, a mom of two who breastfed both her children, it’s not about the economics or acceptance.
“When a mom breastfeeds, she’s more connected to her child,” Douglass added. “And breastfeeding contributes to the normal growth and development of children.”
The World Health Organization recommends breastfeeding exclusively for the first six month of a baby’s life to optimize the benefits.
The first Big Latch On took place in Aotearoa, New Zealand in 2005 and has now taken off globally.
“This year we are aiming to break the current Global Big Latch On record of 14,536 breastfeeding moms,” Douglass said.
The World Alliance for Breastfeeding Action organizes World Breastfeeding Week Aug. 1-7 every year to raise awareness of the benefits of breastfeeding. The Global Big Latch On will kick off the week with its synchronized breastfeeding event around the world scheduled for 10:30 a.m. Pacific Standard Time.
Breastfeeding moms who would like to participate, should meet Douglass at 730 Enterprise Ave., next to the Personal Property office, at 10 a.m., Friday, Aug. 1. For more information, call (559) 998-2563.